Hi, I’m Elana and I own a small business decorating cakes for wedding and other events.
Two years ago I started marketing my business on Facebook but I struggled. I talked to friends and found out that the thing I lacked was something called social proof. In layman’s terms, I needed to show potential customers I was credible and trust worthy. On Facebook that translates into your like count.
I went through a process, some good, some bad of finding how I could attract new follower to my facebook page. I put together this micro site as a guide for others, to hopefully avoid the pitfalls that I went through.